I know I am supposed to distrust companies capable of exercising monopoly influence in the marketplace. However, the guys at Google keep impressing me with their approach to playing the “big boy” game. They keep delivering practical tools and systems that immediately adds value to major and minor players alike. I can’t help forgiving them for being so big since their products help the smalls guys to compete.   I have yet to receive a check directly from Google (or write) one).  However, I have cashed a ton of them based on work developed leveraging their suite of tools and services. Obviously, they are monetizing/leveraging the information exchange happening on their servers. However, I have yet to experience any adverse outcomes of this process.

Will there eventually be a Google-killer…maybe…most likely. However, because of Google’s bold example of co-creation, the bar has been set outside of business as usual. I look forward to benefiting from the offerings of business leaders capable of surviving in such rarefied domains.